UT Registration Page Redesign
Project Overview
In the scope of this project, my team and I took on the challenge of revamping the UT Austin registration page. Our approach was methodical, engaging in a comprehensive design process that encompassed interviews, ideation sessions, sketching, rigorous user testing, and iterative prototyping. Through these phases, we aimed to enhance the user experience and functionality of the registration page, ensuring it aligns with the needs and preferences of its users while maintaining the university's standards.
User Research
Interview and Ideation: In order to understand our interviews across team members, we condensed our interview notes into key observations through affinity diagraming.
User Persona:I took lead in creating the primary user persona. It was important to understand who would be using our interface and to design for their needs.
Use Case Storyboarding: Using our user personas, we than created a storyboard in order to create a scenario for that user based on how they would use our product. Storyboarding allowed me to have visual narrative of user interactions, allowing me to map our a users journey and pain points.
Interface Design
Components Page: I led the creation of our components page, this helped our team maintain a unified look across our pages, even when working separately.
Shopping Cart and Registration Page: I created the the shopping cart feature and the final registration page. The shopping cart was a key part of our prototype, making registration smoother and aiding students in better planning. Additionally, I revamped the registration page to enhance its usability and functionality.
What I learned:
During this redesign project, I gained valuable experience in enhancing user experience and functionality while aligning with university standards. Here are the key lessons I learned:
Comprehensive Design Process: I led a complete design process, which included conducting user interviews, ideation sessions, storyboarding, user testing, and prototyping in Figma. This taught me the importance of each stage in creating a user-centered design.
Usability Issue Identification: By identifying and addressing usability issues affecting over 51,000 students, I learned how to pinpoint pain points and design effective solutions that significantly improve user satisfaction and functionality.
High-Fidelity Prototyping: Developing high-fidelity prototypes, including detailed components pages, a shopping cart feature, and revamped registration pages, helped me understand the importance of creating detailed, interactive prototypes to communicate design concepts clearly.
Micro Interaction Design: Designing micro interaction components to enhance user engagement highlighted the value of small, interactive elements in creating a seamless and engaging user experience.
Feature Development: Spearheading the creation of a shopping cart feature for registration planning taught me how to design features that add practical value and improve overall user workflow.