UT Longhorn Ticketing App

In this project, my team and I addressed the challenge of improving the UT Longhorn Ticketing app to enhance user experience. We solved this by conducting comprehensive user research, starting with contextual inquiry interviews and creating customer personas and stakeholders. We analyzed user feedback with affinity diagrams and examined user processes. We then developed storyboard concepts and paper prototypes, progressing to low-fidelity wireframes. Through iterative user testing, we refined our designs and produced a high-fidelity prototype. This approach resolved usability issues and elevated the app's functionality and user satisfaction.

Project Development: Research

  • 1. Interviewing

    My team and I created a interview guide for our initial in person interviews. We prepared this guide to have a structured interview flow with both open-ended and direct questions. We explained the reasoning for our interview and expectations on timing.

  • 2. Customer Persona

    My team and I interviewed 3 diverse UT students (Big Ticket Holder & single Ticket Buyers). To represent our two primary users we created two user personas to envision our users need in our design.

  • 3. Ideation Session

    My team and I conducted a ideation session using the affinity diagraming method. During this session we pinpointed the main problems from that we found from our different interviewing sessions that we conducted.

  • 4. User Testing

    Leveraging our low-fidelity wireframes we conducted user testing to ensure our design was intuitive and delivering to our users needs we had identified. Above were our findings from user testing.

Project Development: Design

  • 5. Paper Prototyping

    I created three prototype screens for different tasks, each with five user interactions for testing and improving the user experience. This iterative process helped understand user needs, validated our design decisions, and provided a framework for wireframes and development.

  • 6. Low-Fidelity Wireframes

    I created wireframes for the homepage and the ticket buying/schedule page. Despite simplicity, wireframes effectively communicated functionality, empowering users to engage and explore prototype confidently. We used our wireframes to conduct our interactive user testing.

  • 7. High-Fidelity Prototype

    After conducting user testing with five participants, my team and I developed our high-fidelity prototype. We applied the changes that we found from our user testing above. I took lead on designing the Home and Schedule pages.

Try the prototype here

It is easiest to put the prototype into full screen or fit to screen view