Longhorn Ticketing App
The focus for this project was improving the UT Longhorn Ticketing app to enhance usability and functionality. By combining user-centered research and iterative design processes, we delivered a high-fidelity prototype that addressed key user pain points.
Below is a breakdown of the project’s research and design development stages:
Research Process
For the research phase, I conducted in-depth user interviews, created personas, and synthesized feedback with affinity diagrams to uncover key pain points and opportunities for improvement.
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Created a structured interview guide with open-ended and direct questions to gather insights into user experiences with the app.
Conducted contextual inquiry interviews with students to identify pain points and opportunities for improvement.
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Developed two primary personas: "Big Ticket Holder" and "Single Ticket Buyer."
Highlighted motivations, frustrations, and behaviors to ensure the design aligned with diverse user needs.
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Analyzed interview data and clustered user feedback into themes.
Identified key insights, such as the lack of student-focused features and the complexity of the ticketing process.
Design Process
For the design process, I translated research insights into paper prototypes, iterated on low-fidelity wireframes, and refined them into a high-fidelity prototype through usability testing to create an intuitive, user-centered solution.
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Designed three initial prototype screens for different user tasks, incorporating five key interactions.
Conducted usability testing to validate early design ideas and refine the framework for wireframes.
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Created wireframes for the homepage and ticket-buying/schedule pages.
Focused on simplicity to effectively communicate functionality and enable user exploration during testing.
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Conducted user testing with five participants to identify and address usability challenges.
Delivered a polished prototype featuring:
Redesigned navigation for easier access to the wallet.
Dedicated sections for Big Ticket Holders and single-ticket buyers.
Enhanced scheduling options for an intuitive experience.